It’s a guidebook to business writing that will help you to create more effective communications. It offers strategies for explaining what you mean in a clear way and writing with more confidence. The book covers the basic principles that apply across all types of business writing and it also has useful tips on what not to do, to avoid repulsing your audience or causing them to reject your message. It explains step by step method of creating  business documents with an eye toward writing strategically to help you achieve a specific goal. The Book looks at both printed and electronic communication and focuses on many types of new media such as blogs, email, and social media that have transformed the business writing field in the past two decades.